Overhill highlighted at Nevada tourism conference
Linda Caldwell, Executive Director for the Tennessee Overhill Heritage Association (TOHA) was a featured conference speaker.
The Tennessee Overhill Heritage Association’s (TOHA) tourism program was highlighted at the State of Nevada’s Tourism Conference that was held in April at Lake Tahoe, Nevada. Linda Caldwell, Executive Director for the Tennessee Overhill Heritage Association (TOHA) was a featured conference speaker. She presented a case study of TOHA’s cultural tourism program and niche marketing strategy. She also conducted a workshop on cultural tourism for the Nevada Arts Council the previous day. Caldwell said, “Both the Nevada Tourism and Nevada Arts agencies are interested in developing a vibrant cultural tourism program statewide.” She added, “I was surprised at how much interest was shown in the work we are doing here in Southeast Tennessee.”
The Tennessee Overhill Heritage Association is a partnership between McMinn, Monroe and Polk counties. Founded in 1990 as a pilot heritage tourism program for the National Trust for Historic Preservation’s Heritage Tourism Initiative, the Tennessee Overhill is viewed as a national model for successful tourism. The organization’s mission is to promote and preserve the natural and cultural resources of McMinn, Monroe, and Polk counties through cultural tourism. Its goals are to increase visitation to the region, act as a catalyst for economic development, educate visitors and residents, build local capacity, and support preservation efforts.
Polk County News | P.O.
Box 129 | 3 Main Street | Benton TN 37307
phone: 423-338-2818 | fax: 423-338-4574 | email
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